Helping customers regain a sense of purpose beyond fishing is key to opening new markets.
Read MoreWhat did Steve Jobs know that you don’t know?
Read MoreWhen do you stop talking to your customer? When he has children or grandchildren?
Read More"The rapidly developing onslaught of technology has the distinction of diverting our attention from the human aspect in ways that can severely damage society."
"This is a prime example of how engineering can sometimes override good design."
Read More"I often talk about the need for today’s executives to understand the relationships that govern the differences among their marketing department, their sales group, their engineers, and their designer(s). Too often they pair up Sales & Marketing with one another, and Design & Engineering. Big mistake. Though it's a common practice, it makes little sense to anyone who thinks it though."
Read More"Before Steve Jobs came back to Apple the company had grown its model line to an almost unbelievable selection of computers. Steve realized that the only way out of the losses was to reinvent the product line and eliminate the slow selling models. Before his death, Apple had made things simple again with a product line that was manageable and completely understandable by the general public. Gone were the multiple configurations that bewildered the first time buyer. iMac was the “hit” that started Apple on the road to consumer understanding and reinforced the brand as the simple, and highly profitable, computer company."
Read More"The current economic times have created numerous changes in buying decisions, and it will continue to become increasingly obvious that many boats have priced themselves above their intended market (sometimes it’s not smart to listen to everything the customer wants). A long list of manufacturers are hopelessly waiting for the “same” customers to return as before this economic downturn. Without acknowledging it, they are expecting buyers to be interested in the same old thing that is “dressed” a little differently. Big mistake."
Read MoreOld product that is cheaper may have its advantages, but it also speaks volumes about how and what your company thinks of its customers. That’s a message that no one wants to broadcast.
In case you haven’t already decided to change the way you do business, now may be an excellent time. Invest in the Research and Development you need to lead your niche with new product opportunities.
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