"The current economic times have created numerous changes in buying decisions, and it will continue to become increasingly obvious that many boats have priced themselves above their intended market (sometimes it’s not smart to listen to everything the customer wants). A long list of manufacturers are hopelessly waiting for the “same” customers to return as before this economic downturn. Without acknowledging it, they are expecting buyers to be interested in the same old thing that is “dressed” a little differently. Big mistake."
Read MoreOld product that is cheaper may have its advantages, but it also speaks volumes about how and what your company thinks of its customers. That’s a message that no one wants to broadcast.
In case you haven’t already decided to change the way you do business, now may be an excellent time. Invest in the Research and Development you need to lead your niche with new product opportunities.
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