PRESS
“Few realize that the engineering department is a challenging fit with the design department. Design is about the client. Engineering is about the company. Nuts. Bolts. Costs. Numbers. Engineering determines how a boat stays afloat on the water. Engineering determines if the company can afford to make a boat. Design looks at the customer, the way the boats is used, who his family is, and above all what he wants to feel when he’s at the helm. What does the boat say about him and who he wants to be seen as?” CLICK THE LINK FOR MORE INFO
Boating Industry May 2023
“Right now, a boat manufacturer takes the electronics and plunks them onto a fiberglass dash,” he says. ”Different technologies are separate elements, and you have to read through multiple manuals to learn how each one works. That can be frustrating; your dash should help you, not confuse you. It needs to be more intuitive for ease of use and safety.” CLICK THE LINK FOR MORE INFO
Boating Magazine May 2021
"With a hull shape in place, Ben [Dorton] turned to Peter Granata, the designer who introduced the “pickle fork” deck layout for MasterCraft and Cobalt that has since been adopted by a multitude of builders, for a cockpit concept. Working with design input provided by 19- to 24-year-old Lawrence Technological University students, Granata returned an idea boldly styled but rooted in pure function and so dramatically different, it’s almost confusing to look at." CLICK THE LINK FOR MORE INFO
— Boating Magazine, March 17, 2016
“We get so wrapped up in the specifics of hull generation that we forget someone has to buy it and spend time in it,” Granata said. “A designer has to know how the boat will be used, and you do as well. The boat is for you, not for the guy who made it.” CLICK THE LINK FOR MORE INFO
— Boating Magazine, February 2, 2015
"According to Granata, designers need to be thinking about how to create multiple configurations in pleasure boats, and how to create more room. And don't forget the driver! Boats are social environments so you can't isolate anyone” CLICK THE LINK FOR MORE INFO
— Lakeland Boating, October 2015
“Peter Granata doesn’t make boats faster, stronger or more efficient. Instead, he makes them easier to connect with. Think of him as a marine matchmaker, bringing boats and people together. Granata deals with emotions, and that’s critical because — let’s face it — no one needs a boat. We buy them because they stir something in us, and Granata supplies the “something.” CLICK THE LINK FOR MORE INFO
— Boating Magazine, July, 2010
"Power boaters, according to Granata, are a rather placid set, content to sit, push the throttle and watch the world go by. He says that the baby boomers who have helped grow boating over the last decade are more trophy oriented--they like to collect things. The next generation that boating needs to attract in order to keep growing is made up of people who are more athletic in nature. They like to use things and they want a boat that has an appearance of being used, not a mobile couch.” CLICK THE LINK FOR MORE INFO
— Popular Mechanics, June 2006
"You have to remember,” Granata tells clients, that “even with the best engineered cars in the world, if they don’t look good, they don’t sell."
"A lot of boat companies will do research on who their consumer is,” he explains. “That’s a false read. What they need to do is go out and find out who their consumer aspires to be.” CLICK THE LINK FOR MORE INFO