"I often talk about the need for today’s executives to understand the relationships that govern the differences among their marketing department, their sales group, their engineers, and their designer(s). Too often they pair up Sales & Marketing with one another, and Design & Engineering. Big mistake. Though it's a common practice, it makes little sense to anyone who thinks it though."
Read More"The current economic times have created numerous changes in buying decisions, and it will continue to become increasingly obvious that many boats have priced themselves above their intended market (sometimes it’s not smart to listen to everything the customer wants). A long list of manufacturers are hopelessly waiting for the “same” customers to return as before this economic downturn. Without acknowledging it, they are expecting buyers to be interested in the same old thing that is “dressed” a little differently. Big mistake."
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